Film: The Live In Levi's Project - Yi Zhou
Launched: Spring 2016
Life is most fully lived in moments of risk, nerves and excitement. In the times when boundaries are pushed and limits tested. We don't want people to just live in Levi's. We want them to live their best life in Levi's. We partnered with Yi Zhou, an innovative multimedia Chinese artist, to hero the role Levi's plays in her life and craft from 5:01am to 5:01pm while showcasing Levi's most iconic product family - 501 jeans. We captured her story and used it to inspire action–in moments big and small–within our community.
Credits: Tasha Van Zandt, Carrie Dunn, Monster Children, Tommy Leroux, Julie Costanzo
See it live: http://www.liveinlevis.com/