LEVI'S TAILOR TIPS
Director: Tasha Van Zandt
Levi’s invented denim - since 1873 they have been the original denim authority. Their denim has become a symbol and canvas for self expression for everyone from musicians, adventurers, fashionistas, and explorers. People patch them, stitch them, paint them, and destroy them - all while making them uniquely their own.
Levi's consumers are constantly seeking information on how to customize their denim. So we thought who better to lead the Levi's how-to content than Levi's tailors themselves. Levi's currently has 8 master tailors and 8 tailor shops around the world - so to begin the series we partnered with Master Tailor Ryan Hayes from the San Francisco store to showcase his story, style and personal denim tips. We produced a series of films, stills, and content to live on digitally, socially and in-store.
Roles included creating the Levi's Tailor Tips project from the ground up - from creating the concept, selling it through as an evergreen platform, directing and photographing the first season to creating all content for the hub where it will live on for years to come.